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Ekopak sponsors Women’s Cycling Team AG Insurance Soudal Quick-Step

At Ekopak, we love cycling and sports! Last year, we announced our partnership with the Quick-step Alpha Vinyl team (or the Wolfpack). We are now pleased to announce that as from 2023, we will also be an official shirtsponsor of the Women’s Cycling Team AG Insurance Soudal Quick-step. It is for us an obvious choice to support these young, talented female riders. Just like the sponsorship with Quick-step Alpha Vinyl, you can admire our logo on the chest of the official race jersey.

“AG Insurance – NXTG” becomes “AG Insurance Soudal Quick-Step”

In March 2022, the team AG Insurance NXTG announced that Patrick Lefevere was to join team manager Natascha den Ouden as part of the development team structure, with AG Insurance joining on a multi-year deal. They have now been joined by Soudal and Quick-Step, who also support Patrick’s men’s team, bringing everyone into the Wolfpack family. 

AG Insurance – Soudal Quick-Step has a unique philosophy, with a focus on young talented riders across several age groups and supporting their development from U19 and U23 to senior level. This training structure supports these young ladies in their development and offers them the key to “Unlock your potential”, which is the team’s motto. Next season, half of this elite team will consist of girls who will grow out of the U23. The project was initiated by Natascha den Ouden, who wanted to provide talented ladies a broader base and a pillar to gradually unlock their potential, with Patrick Lefevere using his experience to add the right partners, allowing an elite team to be formed.

CEO Patrick Lefevere : “We are delighted to have AG Insurance as a titlepartner for this adventure. Their commitment allows us to realize our strategy for the development and growth of these ladies. All the parties who put their shoulders under our women’s team have been active in cycling for several years, so they are familiar with the ins and outs of the cycling world. A factor that is of course extremely important if you want to build something together. All this has also been made possible thanks to the commitment of some partners of the men’s team. In addition to Soudal & Quick-Step, some our shirt sponsors such as: Specialized, Castelli, Ekopak, Janom & Safety Jogger also wanted to be part of this team with the aim of building something unique together. Their commitment helps the women’s team to be an even more competitive and stronger part of women’s cycling. In this way, they will be able to offer us the necessary stability for the coming years.”

Team manager Natascha den Ouden: “The partnership with lead sponsor AG Insurance is a real match made in heaven for this team. The values of AG Insurance, namely: Care, Dare, Deliver & Share are an excellent reflection of the values we uphold within our team. Caring for each other, pushing each other’s performance to a higher level, pushing boundaries, connectedness, … all these facets are part of our identity. The partnership between AG Insurance – Soudal Quick-Step and the development project within women’s cycling that I founded a few years ago is the cherry on the cake.”